Building a Business

The idea of dating and matchmaking has advanced since the beginning of the mechanical age. With the rise of the Internet and the World Wide Web, individuals have been attempting to adjust their way of life as indicated by the idea of the web. Electronic informing and web based visiting empowered business associations to set up web based dating administrations for individuals who for some significant reasons are constantly snared to the web having no time or maybe, extremely unfit to develop sentimental connections in reality. Web based dating administrations, for example, eHarmony, match.com, Yahoo! Personals, American Singles, and so on rethink the essence of dating and matchmaking by permitting on the web clients to become individuals from their organization with the guarantee of finding the correct counterpart for a sentimental relationship. The beneficial thing about internet dating is that individuals can pick who they need to become acquainted with better just by seeing individ ual profiles posted with pictures, individual interests and leisure activities, and so forth. Be that as it may, meeting somebody through the web requires some serious energy and correspondence is restricted inside the scope of the computer.Moreover, individuals can undoubtedly profess to be somebody else, secretly. (Dunn) Although going up against these trustworthy and customary web based dating administrations is outlandish in view of their overall ubiquity and set up customer base, other dating choices, for example, dating through the telephone are still increasingly helpful and individual. For what reason would it be a good idea for us to invest our energy sitting before the PC hanging tight for internet dating administrations to select individuals who are perfect with our profiles?The thing is regardless of whether web based dating administrations create a rundown of thousands of individuals who are good with our profiles, would we say we will invest our time becoming more acqu ainted with every one of these individuals, when time and exertion ought to be spent on building a steady relationship that will last more? Dating by telephone is the nearest option in contrast to individual dating. Individuals can talk straightforwardly to one another unbounded. Additionally, individual correspondence permits individuals to impart obviously and talk about all that they are thinking of.Conversing through telephone is likewise simpler and progressively helpful in light of the fact that individuals can talk through their cell phones while simultaneously go around for different tasks or exercises that they need to join in. The idea of dating by telephone jumped up on the grounds that it appears as though everybody is searching for affection. In the event that we sit in front of the TV, read magazines, or just to converse with others we know, there will consistently be a subject or topic about dating, matchmaking, love, connections, and even marriage. In spite of the fa ct that there are numerous other telephone dating administrations on the web, for example, MegaMates. com, tango personals, Live connections, etc.there are as yet different increments and enhancements that should be possible so as to rehash the current telephone dating administrations accessible at present. The idea of dating by telephone will be built up by building up a telephone dating administration organization. It will begin as a little organization that will be made accessible on the web, by phone and cell phone, or by close to home participation, in a specific nation as well as globally. The organization will be called â€Å"Let’s Talk About Love,† firing up with a little staff that handles individual participation, calls for memberships, and deals and advertising.People who are intrigued to turn into a part have the choice to visit the organization to top off enrollment structures lastly for a sound account over their profile that will be accessible for coordi nate searchers who buy in to the organization also. For guests, a 1800 number will be made accessible for them. When they call the organization, they will be approached to incite in subtleties, for example, being a first time client, responding to of overview questions and sound account their profile by telephone as well.Online clients who visit the site and are intrigued to join as individuals can top off structures over the web and send sound chronicle of their profile or to call the quantity of the organization on the off chance that they can't do the chronicle through the PC. The profiles replied through the structures and the studies will be kept in a solitary database in the PC for future reference and for matchmaking purposes. When the organization finds a match, individuals will get a bring so as to tune in to the sound account of the coordinated individual on the other line.If the individual needs to become more acquainted with the other individual on the line, the individu al number will be given so they can begin bantering after the main call. Individuals can likewise decide to get a rundown of perfect individuals with their profile. They can pick whose sound recorded profile to tune in to and whose number to call. In the event that the other individual consents to speak with them, at that point they will fire up a two-route discussion via telephone. The beneficial thing about this idea is it inclines toward the human component of individual correspondence. Tuning in to the next individual talk permits individuals to comprehend and become acquainted with what kind the other individual is.In differentiate, perusing profiles over internet dating administrations is indifferent and equivocal. â€Å"Let’s Talk About Love† is not quite the same as all other telephone dating administrations accessible online for individuals who are hoping to build up sentimental connections. The standard telephone dating administrations are just existent on th e web and profiles are seen uniquely through the web, numbers to call are made accessible straightforwardly to them. â€Å"Let’s Talk About Love† intends to make telephone dating administrations progressively close to home by permitting individuals to do sound account messages of their profiles, and correspondence is just done by calling. This medium turns out to be more personal.Moreover, the organization wishes to join new cell phone innovations accessible these days. The organization works for the two phones and cell phones. To make it increasingly close to home the organization intends to collaborate with cell phone suppliers and administration arrange suppliers, for example, AT&T, Nokia, Samsung, T-Mobile, Cingular, and so on to make â€Å"Let’s Talk About Love† benefits progressively close to home and closer to eye to eye connection. The organization intends to offer customized phone units and cell phones from these organizations legitimately to individuals for publicizing purposes and to get enormous organizations to put resources into the business.Selling telephones and cell phones from cell phone organizations permits clients to buy a telephone, which is straightforwardly associated, to â€Å"Let’s Talk About Love. † For example, simply squeezing the numbers 1-4-3 straightforwardly interfaces the guest to the voice letter drop for new messages from the organization and their telephone dates. The 3G innovation is likewise well known these days. Selling cell phones with 3G innovation and phones with screens for live telephone visits permits guests to see whom they are addressing. (â€Å"3G Phones†) This is an extraordinary method to improve the typical telephone dating administration accessible for people.Aside from conversing with their telephone dates, individuals may likewise get the chance to see them. They should simply to buy 3G telephones made by mainstream cell phone organizations that are tie d up with â€Å"Let’s Talk About Love† so as to get full administrations from the organization. Maybe, organization with cell phone organizations will permit them to create a â€Å"Let’s Talk About Love† cell phone release, perhaps pressed with â€Å"Let’s Talk About Love† logos, backdrops and ring tones with affection topics, or cell phones with red or pink housings, and so forth. This is a decent type of promoting both for cell phone organizations and â€Å"Let’s Talk About Love.† Partnership with administration arrange suppliers, for example, T-Mobile or Cingular will follow a similar idea. For web based publicizing, collaborating with web crawlers, for example, Google or Yahoo! , like what T-portable have done (Boswell). When an online site is set up over the Internet, collaborating with web crawlers permits the organization to be obvious for online clients. When online clients scan for labels, for example, love, dating, co nnections, marriage, and so forth the web index will create â€Å"Let’s Talk About Love† site as one of the top results.Of course, flag promotions and pop-ups is additionally a decent method to publicize over the web. Works Cited â€Å"3G Phones. † 2008. Recovered from three-g. net. 27 Apr. 2008 <http://www. three-g. net/3g_technology. html>. Boswell, Wendy. â€Å"T-Mobile and Google Team Up. † 30 Jul. 2005. Recovered from About, Inc. 27 Apr. 2008 <http://websearch. about. com/b/2005/06/30/t-portable and-google-group up. htm>. Dunn, Susan. â€Å"The Pros and Cons of Dating Online. † 2007. Recovered from SelfGrowth. com. 27 Apr. 2008 <http://www. selfgrowth. com/articles/Dunn158. html>.

How to Earn a Six Figure Salary in Your Lifetime

Step by step instructions to Earn a Six Figure Salary in Your Lifetime On the off chance that you need to win a six figure compensation, you have two principle choices: A) play the lottery and trust in five numbers out of six on your pass to hit, or B) begin assembling your profession toward that objective. The chances are millions-to-one against choice A, so actually your most solid option will be choice B. Presently that leaves only one inquiry: how? A lucrative vocation that you appreciate is, the point at which you get directly down to it, pretty much everyone’s objective. What's more, making a six figure salaryâ or $100,000+, appears to be a feasible objective. It’s not a million dollars, so it appears as though an unassuming ask from the universe. However it likewise offers a sort of money related steadiness that is engaging. So it’s the perfect for a considerable lot of us who aren’t making the following hot startup or ready to hit 35 grand slams for every year.Your initial phase in arriving at that objective is doing a self-study of yourself and your vocation so far.How close am I to that objective at the present time? This can influence the course of events and extent of your objective. In the event that you need to make $200K however are as of now just creation $40K, that’s a tremendous hop. Contingent upon your field, it may be conceivable, yet you may need to change to what extent it will take you to get there.Is it even achievable in my field? For instance, on the off chance that you’re an attorney, at that point sure, this is feasible. On the off chance that you are a mid-level supervisor at a charitable, it probably won't be. It’s essential to make your objectives reachable, and if you’re working cheerfully in a field that will in general top out at $80K, you’re not helping yourself by moving in the direction of a money related objective that may not be likely or even possible.What profession level do I have to accomplish to make that check? Is it just administrators that make that sort of cash in my field, or are there different employments/jobs that can do it? What does the advancement way resemble so as to arrive at that goal?What do I have to do straightaway? Are there explicit abilities, or a specific instruction or experience I would need to draw me nearer to that objective? Am I in a situation to get another degree, complete a preparation program, or become familiar with the following level aptitudes that would be required?Do I have to go somewhere else, or does my present place of employment offer that sort of way? In the event that you consider this to be as a chance at your present organization, inquire as to whether you’re ready to focus on that. On the off chance that that sort of development just doesn’t appear to be conceivable where you are, or you’re unsettled or content there, begin exploring for other opportunities.Path One: The Steady BuilderLet’s call this the good old case of the ch ild who begins in the sorting room, and winds up as the CEO. It’s a model that, without a doubt, is significantly more testing nowadays the normal individual switches occupations in any event multiple times all through their profession, as per the U.S. Department of Labor Statistics, so putting down roots and developing from proficient youngling to high-gaining official in one spot is somewhat quaint.But it’s certainly feasible. In the event that you’ve been gathering involvement with one organization or in a specific field, it’s not outlandish to hope to make a six figure compensation sooner or later in your vocation, accepting you have a decent measure of forward movement. Be that as it may, except if you are continually advanced with a noteworthy compensation seize each point, this is a procedure that can take a long time.Path Two: The JumperLet’s call this one surfing for circumstances. In this situation, you make that forward energy by effecti vely searching out new openings, in a perfect world raising your pay each time. A few examinations have proposed that representatives that stay at an organization for over two years have generally stale pay rates, conceivably winning about half not as much as individuals who switch organizations more often.If you move to another situation at another organization, specialists recommend that you search for a boost in pay of up to 25%, especially if the new position is a stage up for you. This is a way that is more in accordance with today’s work jumping pattern, yet it implies you must be smart about what your subsequent stages are, and how they fit into your drawn out arrangement and goals.What is a Realistic Timeline?Your timetable for making a six figure compensation will change as indicated by your industry, your aptitudes and experience, and what your objectives are.Entrepreneur Peter Voogd recommends that this budgetary objective is attainable on a momentary calendar, exa mining his way of thinking of getting clear on your objectives, associating with influencers, and pursuing that forceful pay objective with confidence.This strategy is overwhelming on business enterprise style ways of thinking (more on that in a piece), yet doesn’t represent the way that everyone’s profession is extraordinary. Once more, factors like your industry and your resume can have a noteworthy effect. In the event that your field is one where center and upper administration can move toward that six-figure compensation, at that point you may very well need a couple of more years (or a few stages up in the organization outline) to arrive. On the off chance that you work in a field where just officials are making six figures, at that point it can require some investment and situating to get to that point.This is the place you should do complete compensation and direction inquire about on your field. What are others at your level creation? What compensation are ind ividuals two levels in front of you making? Destinations like Payscale and Salary.com can truly assist you with getting a precise image of what you can expect in your industry, at your instruction level, and so on. Realizing who makes what can assist you with making sense of to what extent it may take you to hit your goal.Are There Any Shortcuts?Short answer on alternate routes: probably not. Regardless of whether it takes you one year or ten, you’ve got the chance to place in the work important to construct your profession to where you’re procuring those six figures. On the off chance that you’re toward the start of your vocation, you have the upside of beginning early. It’s like putting something aside for retirement-the prior you start, the happier you’ll be. On the off chance that you’re mid-profession and are hoping to kick off your way to six figures, there’s more strain to arrive quick, yet you’ll still need to experienc e the errands of situating yourself for progression, and searching out the open doors that can move you forward.What Can I Do?While we know there’s no enchantment arrangement that will siphon up your compensation precisely where you need it, this implies it’s on you to begin working industriously toward that objective. There are various ways you can assault this, all of which cooperate in moving you forward.Increase Your NetworkYour organize is a priceless asset for any professional success. No one can really tell when somebody in your expert system will have an open door for you. They can likewise offer significant aptitude in your field, assist you with building fundamental abilities, and go about as a sounding board as you set your objectives. Tune in to specialists, and maintain a strategic distance from botches that could back you off and obstruct your goals.Also, some portion of it is a psychological distraction: on the off chance that you accept that you are who you partner with, adding effective and smart individuals to your system can assist you with establishing that picture of yourself as a fruitful expert in turn.Become a Master NegotiatorIf you can advocate unhesitatingly for yourself , you have a vastly improved potential for success of expanding your compensation with each advancement or employment change.Seek and Build the Most Valuable SkillsHere’s where you should be somewhat brave, since this could include a huge duty on your part. At the present time, the absolute most significant abilities are specialized ones, such as coding. In the event that you’re new, take a stab at taking a course. In the event that you have essential abilities, take them to the following level.There are likewise progressively widespread aptitudes that can truly assist you with climbing in your field. For instance, venture the board is an all around repaid expertise that is priceless across most enterprises, since it implies you can overse e assignments and individuals to accomplish concrete goals.Think Like an EntrepreneurThis doesn’t essentially mean going into business without any preparation, but instead assuming responsibility for your vocation way. You may not work for yourself at each progression, however you can even now travel through with certainty and confident dynamic with regards to your job.In this vein, Peter Voogd suggests building your interior â€Å"confidence account,† which gives you oneself drive to explore around hindrances in your profession without letting them stop your advancement toward your objectives for this situation, your pay goal.Whether you’re near creation a six figure compensation as of now and simply need a last lift, or aren’t very as far along, and are searching for approaches to support your vocation fundamentally to meet that objective, the most significant component is concocting a reasonable arrangement and adhering to it. Good karma!

How Do Different Types of Social Support Work

How Do Different Types of Social Support Work Stress Management Relationship Stress Print The Different Types of Social Support By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on November 19, 2019 Social support comes in several categories; learn the best way to support a loved one, and youll both feel less stress!. More in Stress Management Relationship Stress Effects on Health Management Techniques Situational Stress Job Stress Household Stress Every time you reach for the phone when you’ve had a bad day, accept help when you’re overwhelmed, or even search online to get information from someone on how to handle a stressor, you’re demonstrating that you know what research has repeatedly shown: that different types of social support can really help with stress! However, all types of social support don’t affect us the sameâ€"a long talk with an empathic friend feels different from a talk with someone who has plenty of advice to offer, and those types of social support feel different from the type of support a coach or therapist might offer. Is there a best type of social support? And how do the different types of social support affect us? Four Types of Social Support While there are  many different ways that people can support one another, much research has been done on the effects of four distinct types of social support: Emotional Support: This type of support often involves physical comfort such as hugs or pats on the back, as well as listening and empathizing. With emotional support, a friend or spouse might give you a big hug and listen to your problems, letting you know that they’ve felt the same way, too.Esteem Support: This type of social support is shown in expressions of confidence or encouragement. Someone offering esteem support might point out the strengths you’re forgetting you have, or just let you know that they believe in you. Life coaches and many therapists offer this type of support to let their clients know that they believe in them; this often leads to clients believing in themselves more.Informational Support: Those offering informational support do so in the form of advice-giving, or in gathering and sharing information that can help people know of potential next steps that may work well.Tangible Support: Tangible support includes taking on responsibilities for someone else so they can deal with a problem or in other ways taking an active stance to help someone manage a problem they’re experiencing. Someone who offers you tangible support may bring you dinner when you’re sick, help you brainstorm solutions (rather than telling you what you should do, as with informational support), or in other ways help you actively deal with the issue at hand. Which Types of Social Support Work Best? All of these types of social support ‘work’, but not with everybody, and not in the same ways. Different people have preferences for a certain type or a combination or a few types of social support. It’s important to note, however, that the wrong type of support can actually have a detrimental effect, so it helps to know what type of social support is needed in each situation. Here’s some of what the research has found: You really can have too much support! One study, which involved 103 husbands and wives who completed surveys five times over their first five years of marriage, looked at how support was provided and measured marital satisfaction. It found that too much informational support (usually in the form of unsolicited advice) can actually be worse than no support at all. (I found it reassuring, however, that you can’t give too much esteem support; no amount of esteem support is ‘too much’, as long as it’s genuine.)Too little support is more common than too much. The same study found that about two-thirds of men and at least 80% of women found themselves receiving too little support, whereas just one-third of men and women said that they were receiving more support than they wanted.Another study, which examined 235 newlyweds, found that both partners are happier if the husband gets the types of social support he needs most. For women, it was enough that the husband was just trying to offer support, even if he didn’t always offer the right kind. The important thing to remember is that there are different types of social support  and that you may need to ask for the specific type you need, especially in marriage. The idea that simply being more supportive is better for your marriage is a myth, says Erika Lawrence, associate professor of psychology in the UI College of Liberal Arts and Sciences, and lead researcher in these studies. Often husbands and wives think, If my partner really knows me and loves me, he or she will know Im upset and will know how to help me. However, thats not the best way to approach your marriage. Your partner shouldnt have to be a mind reader. Couples will be happier if they learn how to say, This is how Im feeling, and this is how you can help me. Don’t assume that you know what type of support your spouse, friends or relatives crave; it’s always best to check-in with people to see if the support you’re offering is hitting the mark. If not, it’s important to open up a discussion to see what types of social support are needed here. And be aware of what types of support feel the best for you, so you can communicate this to your loved ones as well. It’s not fair to expect people to read your mind when it comes to social supportâ€"and it’s not effective either. Just ask for what you need.

An Influence Of Stereotypes - Free Essay Example

Sample details Pages: 8 Words: 2478 Downloads: 7 Date added: 2019/04/12 Category Society Essay Level High school Topics: Stereotypes Essay Did you like this example? Stereotypes have a open-ended power on the individual. What is a stereotype and the true power they hold? How do stereotypes affect an individual? You are an individual living in america that is supposed to be free from hatred, oppression, and subjugation. If we are supposed to live free from all of theses dividing things why do we throw stereotypes in our culture?. Don’t waste time! Our writers will create an original "An Influence Of Stereotypes" essay for you Create order If we take a deep look into movies, books , commercials , music ect.. There is a pattern of us telling groups of people what they are to represent. Legally blonde, The breakfast club and countless other classic movies in our pop culture raised generations to learn who they are. This lead to our generation, friends, and family to think they are nothing more than what they have been told to be. Stereotypes are bullying us to believe segregation is okay so we end up in a path of havoc; But we have to choose if we will follow it through havoc or fight against it. A stereotype is a popular oversimplified image or idea of a type of person or thing. We all know what people say and think about us should not matter to us or affect us in anyway. As humans with emotion and feelings we start to allow stereotypes to have control or power over us .This happens when stereotypes reach our insecurities, our flaws, our every imperfection. Stereotypes have so much power over us because we allow them to. We do not give it a boundary or limit so they hit us in our weakest areas. People allow stereotypes to control them a lot more than what we think. This can be shown in Multiculturalism Threatens American Culture Paragraph 5 ,They are part of a global crisis in national identity, coefficients of the sudden collapse of self-confidence in the West†a collapse that shows itself in everything from swiftly falling birthrates in old Europe to the attack on the whole idea of the sovereign nation state. It is hard to avoid thinking that a people that has lost the will to reproduce or govern itself is a people on the road to destruction. Places like the sovereign nation or old europe have undergo so much stereotypes and hate throughout years and even centuries. As people, all of this will finally hit us whether we like it or not. These people lived terrible lifes just for them to be called the enemy in a place that is opposed to gives dreams and help. They finally allowed of all this to happen to them to the point they have given up. The government they once had fallen and now runs reckless because when they did stand strong others only found the problems with them. They give up trying to reproduce because lack of resources and the fact they dont want to make those monsters you speak of. They also dont want to bring a child into a world of hate and sin because it would destroy them like it has done before , like it has done to them. Bullying is stereotyping if you did not really know. The people of the sovereign nation or old europe were bullied to the point they completely shut down and gave up. Bullying is a terrible epidemic that is happening to children, adults , and everyone. Stereotypes brought bullying, because every stereotype is a form of bullying. In American born Chinese Page 187, Today, when timmy called me a.a chink, i realized.. Deep down inside. I kind of feel like that all the time. Timmy told the group of asian kids in his class that they are chinks. Chink is an ethnic slur usually referring to a person of Chinese ethnicity. The word is also used against people of East Asian appearance. This seemed to have bothered them since the term is seen to be offensive. The girl in this story breaks down crying and you can tell that she is sad. She been told this term and probably others her whole life .This type of mental abuse brought on by a stereotype that one person thought was okay to throw around caused major bullying. Stereotyping is a form of bullying and bullying hurts people emotionally and mentally just as much as physically. Mental and emotional bullying is something many people look over. In certain ethnic groups they are not even allowed to talk about the mental and emotional abuse they go through just because we have them stereotypes that they have to follow. In Model minority stereotypes Paragraph 15 it says The evidence outlined here indicates that Asian Americans are not necessarily mentally or physically healthier than other ethnic groups. Asian americans are not mentally or physically healthier than other ethnic groups like people may have believed they were. Asian americans have a higher risk of mental health issues. People dont really know this since asian american like to keep that information disclosed. If you are an Asian americans it bring dishonor to your family if you do have a mental health issues, fail in school, or delinquency. New asian americans face barriers like this everyday trying to live the american way but stay in the traditional way too. Making younger and older asian immigra nts have a higher chance of mental health issues. When we say Asians are smarter asians are better they can be affected by what others say ect . We put stereotypes on them that are already forced on by their families. The reasons Asians Americans have such a higher risk of mental health issues is because they are bullied by themselves, their families and us the American way. How far does this mental issues may go on an individual. Well in American born Chinese Page 194, Now what would you like to become? In this page there is no real context on any stereotype that was truly said but there is a greater meaning hidden in this page. Jin has be stereotyped his whole life by his peers, outside people and everyone else. Hes been called chink F.O.B kind of people everything you can think of. He finally allowed everything that was said to him finally get to him and his mental health. He started to not want to be himself anymore , he wants to be someone who he believes is normal or okay to be like. In this photo he changes from this black haired asian boy to a light colored eye blond boy. They dont look nothing alike or even are close to the same people. This shows how stereotypes can go so far to affect the individual idea of what is accepted in this world. He believed he wasnt to ever be accepted in this world if he didnt look like the American ideal . In a way he was right , people accepted the light colored eye blond boy over the black hair asain kid. We allow these stereotypes to go so far because it was the way we were raised , it was in our culture or pop culture. Pop culture has been something that has affected generations and their thought process for years.Modern popular culture transmitted via mass media and aimed particularly at younger people. Movies, music , books, and everything else kids are interested in today is called pop culture. Now how does this involve stereotypes well like said before stereotypes are bullying because someone belongs in a certain group but where does this idea come from. There?†º a stereotype about blondes that they are dumb and brunettes are smart. The movie legally blonde? the biggest stereotype is Elle and her blonde hair and fashion goals making her dumb. This stereotype of blonde women being dumb has plagued humanity for a long time. Another stereotype in this is when the brunette was shown to be hardworking, smart and earned her way into harvard they made it so that she couldnt be nice and only uptight. This movie made people to believe that women could only be 2 things, blonde pretty? bubble head or a smart uptight brunette.Was that the image we wanted our future generations to learn? Why was this what we allowed our children (boys and girls) that they can be only 2 things? Dumbo made in 1941, an american childs classic. I can talk about other movies, shows but this movie was targeted to children this movie was what children loved , even i admit to loving this movie. In this movie like many many other disney movies of that time period racism was a huge thing that was shown in between the lines. These issues has been there since disney started. Another issue is the use of stereotypes which are used to represent characters in dumbo. We have previously seen the reinforcing stereotypes of Arabs in the disney movie Aladdin. They also use slang words such as calling each other brotha and speaking in southern accents with mutilated grammar. This wasnt fully shown but it was there, our children watched and loved this show but they also watch and learn how we want them to see people or different race. When i say that popular culture has everything to do with the stereotypes and the way we decide to treat people of different groups is because we learned at a young age this. We may have learned or even had this instinct to stereotype people from a very young age. We may have even allowed it to have no boundary or limit. We did though allowed it to hold power over us and define who we are. History though has taught us that humans are actually very capable to break every chain that stereotypes put to divide us. In Is the American Idea Doomed? Paragraph 7 it says radical to claim that a nation as new as America could have its own idea to give the world, it was destabilizing to discard rank and station and allow people to define their own destinies, and it bordered on absurd to believe that a nation so sprawling and heterogeneous could be governed as a democratic republic. Many people did not believe that americans can have such and amazing impact as they did. They undergo a stereotype that america a new nation couldnt uphold a great thing like the american idea. Everyone believed they couldnt do it until they did. Americans wanted to make the american idea a place where people could be who and what they what to be. They wanted to make this a place of hope and they did for the longest they gave a new idea of what they wanted america to symbolize in the end they proved they were more than a stereotype. America is not one of the best places in the world but it is surely not the worst. Getting over any type of stereotypes it is bumpy and hard but there is an end to it. WASP was one of the many things we as a people had to get over to better america and get rid of stereotypes on us as people but not just individuals. You can not end stereotypes alone but you have to work together slowly. The End Of WASP-Dominated Politics Paragraph 9 , The Supreme Court, for the first time in its history, does not boast of a single justice who is Protestant. The supreme court has been stereotype since it started. Depending on the area or place you come from, you may have heard a new things about the good/bad parts of the supreme court. One of the most common stereotype is that the supreme court is nothing more then angry white men in a robe . Yes maybe at one point itn time that was somewhat true but now it really isnt. That stereotype ends now with our generations and the generations after/ before. We no longer are what people say because we changed who we are and our court with it. We invited so much diversity in it and yes it was a struggle but we did it. We hav e different sexes, ethics , religious background in the supreme court so that stereotype cannot stand anymore. We became more diverse after breaking the chain of stereotypes. We started to strip all our stereotypes that divided one by one together. Stripping stereotypes took time but every different year , every new law that was getting passed we started to get there more and more. The End Of WASP-Dominated Politics Paragraphs 16-18, Catholics, who used to be public enemy No. 1 for a lot of Americans, have been totally embraced, by the Republican Party especially, Preston says. Civil rights laws began to break down barriers for black Americans, while the 1965 immigration law ended quota systems that had for decades heavily favored immigrants from Western Europe.All these immigrants started coming in from Latin America and Asia, many Catholic or not Christian,. In the ?60s people slowly but surely started to take away all the stereotypes that once were on others. They knew they were the ones who inflicted they most pain so they were to the ones who needed changed it. Americans did started off slowly but impacted amazing. We had a lot of fights on whether this would be a good thing or not . In the end of all the conflict we knew we had to accept that this was a terrible thing and we needed to put things like this in past. Americans do not have borders .Crazy to think we have people to come together as one even if they werent born here on our land. They are still considered the people of here they are american for having the same mindset as us and the same dreams. Stereotypes have a open-ended power on the individual. They never had a boundary or limit on us. They invaded our cultures, our happiness, our insecurities. Stereotypes put chains, built walls just to divide us all so we can know that we are different from each other in every single way. They split us apart and made us lonely. They had so much power on us , the only thing is that we allowed them to have that power over us. The control, the walls , the chains everything we allowed stereotypes to do that to us. We have the power to break the chains tear the walls down and we have done it before in history so many times it actually is what america was made on it is the freedom we talked about and supported as people for centuries. Stereotypes made us find and face our individuality. Stereotypes were never bad but they were never good. They are nature a basic instinct we have . We as individuals choose whether we want stereotypes to be good or bad. What is the effect of stereotypes on th e individual ? Well every stereotype we have we choose the effect of them.

The Facts And Benefits Of Animal Testing - 1533 Words

Life revolves around animals When thinking of animal testing the first thing that pops into our mind may be animal cruelty, and unfair treatment. We all must set aside our personal beliefs and morals and, for a brief moment, think of the logical facts and advantages animal testing provides. When thinking of rabbits, mice, dogs, cats and other animals, the last thing that comes to mind is that they save lives. Animal research allows every day, common animals to save human lives. Vaccines, over-the-counter medicines, food, cosmetics, and everyday items we need must be tested before they can be considered safe and legal to be given to the public. Since no humans are willing to be tested on a daily basis, scientists had to resort to finding the best alternative that could have a chance in mimicking the human system when testing the products we use. Thus, animals were introduced into the medical and cosmetic laboratories changing human and animal history forever. We, as a society, would b e nowhere near as advanced as we are today if it weren’t for the brave animals that have undergone testing no human would be willing to do. Animal research, or animal testing, is the use of animals, other than humans, that are experimented on to advance in medical research, test out drugs for safety, or test the safety of everyday products or items we use. Animal research was introduced to human history all the way back to the Greek and Roman times. Aristotle, one of history’s most famousShow MoreRelatedBanning Animals Should Not Be Tested Essay1307 Words   |  6 Pages101 3 November 2016 Putting an End to Animal Testing Utilizing animals as a part of research and to test the safety of items has been a subject of intense arguments for a considerable length of time. Individuals have distinctive affections for animals; numerous look upon animals as partners while others see animals as a methods for propelling medical research or encouraging exploratory research. However people see animals, the reality remains that animals are being misused by research offices andRead MoreThe Pros And Cons Of Animal Testing1725 Words   |  7 PagesEach year, more than 100 million animals are experimented on in U.S. laboratories. These experiments are for things such as biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing.(Procon writers) Animal testing, also known as animal experimentation, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study. Animal testing is controve rsial and people findRead MoreThe Pros and Cons of Animal Testing1413 Words   |  6 PagesIntroduction Each year in USA laboratories more then 100 million animals are burned, poisoned and lamed (Top 5 Shocking Animal Experimentation Facts). Each year scientists use animals in order to progress, to improve life of people and animals. 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In fact, although alternatives have been found, few steps have been taken to put anRead MoreWhat are Advantages and Disadvantages of Animal Testing?1107 Words   |  4 PagesIntroduction Each year in USA laboratories more then 100 million animals are burned, poisoned and lamed (Top 5 Shocking Animal Experimentation Facts). Each year scientists use animals in order to progress, to improve life of people and animals. However, many testing animals suffer and die. But others do not agree and support the fact that we should use animals because of advance. So what are advantages and disadvantages of using animals? This problem will be researched from different areas such asRead MoreAnimal Testing: What if You Were in Their Place? Essay1621 Words   |  7 Pagesinto the eyes of the animal to see how much irritation it will cause, a process known as the Draize eye irritancy test (Rabbits in Laboratories | PETA.org. 1). 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The fact of the matter is, that for years now scientist have been studying and developing numerous different methods that can be used for these type of testing’s and completelyRead MoreWhen Discussing Ethics, We Consider The Negative And Positive1360 Words   |  6 Pagesexample, most people agree on the immorality of forced human testing, but many do not see animal testing in the same light. The subject of animal testing requires not only examining the possible consequences on humans, but also whether or not we examine the possible consequences on animals. I believe that, ultimately, whatever decision we make depends on whether or not the positive effects on humans outweigh the negative effects on both animals and humans, and also requires minimizing any and all negativeRead MoreCase Study: The Benefits of Animal Testing Essay1718 Words   |  7 Pagesis the fact that this fascinating medical procedure would not be possible without the use of animal experimentation. A nimal testing allows doctors to save countless lives. Without it, Amy along with countless others would die. Animal testing is a largely debated and controversial issue. It was first introduced in the United States in the 1920s (Goldberg 85). Since then, there have been many advances in the field of medicine and science. These advances are due largely to the fact that animals are usedRead MoreAnimal Experimentation Is The Only Option For Research978 Words   |  4 Pagesever gotten a vaccine for the flu? If your answer is yes, then you can thank animal research because â€Å"Without animal research, medicine as we know it today wouldn’t exist† says Kristen Cook from pro-test.org. So, although animal experimentation can be labeled animal cruelty, sometimes using animals to experiment on is the only option for research. Animal experimentation research has brought many lifesaving medical benefits to the world. The California Biomedical Research Association states that nearly

Social Media And Its Impact On Society - 1326 Words

As human beings, it is in our nature to surround ourselves with other people. We are constantly trying to broaden the circumference of our circle of friends. One of the most common ways we do this today is through social media, such as Facebook. Facebook is used as a popularity contest, where we add people just too have more friends on the list than our neighbor. However, true friends are not usually acquired on Facebook. According to the Nicomachean Ethics, Aristotle believes that a real friendship is for its own sake and Facebook friendship concentrate much on amusement and utility. Most people that have a Facebook account have approximately more than 100 friends. Each of those people has a particular relation to each other in one way or†¦show more content†¦If one is not careful, these systems could make contact superficial. Facebook friendship seems to be there for utility, and not for friendship itself. All these virtual contacts are never there to help during times of emotional upheaval and self-doubt. In his Nicomachean Ethics, Book VIII, Aristotle claims that there are three types of friendship: friendships of utility, friendship for pleasure or enjoyment and lastly, friendship for its own sake (274). According to Aristotle, friendships of utility are when you relate to a person as long as that person serves a purpose. When that person stops serving a purpose you have no reason to stay in contact with them. For example, perhaps you are friendly with your coworker because he/she always covers for you when you do not show up for work. Friendship for pleasure, on the other hand, is when you connect with someone because you have similar interest. You seek each other’s company because you get some entertainment from one another. If that starts to dry out, you are likely to distant yourselves. For example, all of the comments, well-wishes and like we can get from our numerous Facebook friends may give us pleasure. However, something feels false about this. Aristotle claims, â₠¬Å"Those who love for the sake of pleasure do so for the sake of what is pleasant to them, and not insofar as the other is the person loved† (284). Only a small number of

Public health free essay sample

Yet the principle acknowledges that public health will also concern itself with some immediate causes and some curative roles. For example, the treatment of curable infections is important to the prevention of transmission of infection to others. The term public health is used here and elsewhere in the Code to represent the entire field of public health, including but not limited to government institutions and schools of public health. This first statement in the twelve principles of the ethical practice of public health: Recognizes the ethical alue the public health community gives to prevention. Considers the full spectrum of the determinants of health. Identifies the range of options for interventions that correspond to the full spectrum of determinants of health Ethical principles of the practice of public health 1. Humans have a right to the resources necessary for health 2. Humans are inherently social and interdependent- meaning humans look to each other for support and companionship in the relationships they lead. We will write a custom essay sample on Public health or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page E. g family, friendships and communities. By doing this they rely upon each other for safety and survival, and his is possible in more positive relationships. 3. The effectiveness of institutions depends heavily on the publics trust- truth telling, transparency, accountability, reliability and reciprocity, listening to as well and speaking with the community. 4. Collaboration is a key element to public health- between the various public health infrastructures in terms of the agencies, working together of these agencies in order attains proper efficiency and problem solving capabilities. . People and their physical environment are interdependent- People depend on the resources of their atural and constructed environments for life itself, therefore a damaged or unbalance environment and poorly constructed environment or one in poor condition will have adverse effects on the health of people. Also we know this term goes both ways meaning people play an important role in maintaining their environment as well. 6. Each person in a community should have an opportunity to requirements of health in a community are a primary concern to public health- most health programs are curative in nature but we must never lose sight of the underlying causes and prevention. . Knowledge is important and powerful- improvement of health care and understanding health through research and accumulation of knowledge. 9. Science is the basis for much of our public health knowledge- scientific methods, objectivity, using a full range of scientific tools and methods of evaluation of policies and of programs to protect and promote health. 0. People are responsible to act on the basis on what they know- Public health should seek to transfer available knowledge to the public so they may make informed decisions about their health. 11 . Action is not based on information alone. These ethical principles hold a major basis toward the prevention of health issues in a community. The community should be aware and fully knowledge able about their ethical right and privileges. The determinants of health depend largely on the circumstances and environment of people and the community. It does not mean whether someone is health or not or the absence of disease or presence of it. The determinants of health include: the social and economic environment, the physical environment, and the persons individual characteristics and behaviours. The manner in which people live their lives has a major influence over the health they may possess whether they know this or not. According to the WHO the following are some factors which are determinants of health. Income and social status higher income and social status are linked to better health.

Out of Body Experiences Speech free essay sample

Do you ever feel as if you’re watching the World the same way you watch tv, that’s what an out of body experience is like. Today we are going to discuss what an out of body experience is, how they are believed to occur, and in labs how are they being tested. An out of body experience is when you watch the world from a location outside of your body. During this you can see your body and the way you behave, yet you aren’t controlling your movements. It is said that at least 5 to 35 people out of 100 experience this sometime in their life. British psychologist, Susan Blackmore, says the experience has many similarities as dreaming and very close relations with lucid dreaming. According to PHD Stephan LaBerge in his book, Nightlight, they are, â€Å"The human consciousness separating from the human body and traveling in a discorporate form in the physical world. We will write a custom essay sample on Out of Body Experiences Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Another popular belief is that these are also hallucinations, but if that were true how would all the same people have the same delusion? Now that we’ve discussed what they are let’s move on to how they happen. These experiences are believed to have a connection with mind altering events. Such as traumatic events, drug use, or dehydration; still that isn’t the case 100% of the time. The majority of the people experiencing these also had neuroelectrical abnormalities, which is any disorder with the body’s nervous system. It distorts the brains ability to process information. Even though they were first heard of in the early 1940’s yet scientists still have no concrete explanation for it. Many experiments have been performed in explaining these experiences, Time Magazine explains how these lab controlled experiments take place. They hook up a video camera to a pair of goggles, the camera shows the subject what is going on behind them so they are able to have a view of their own backs. A scientist taps the Now that we have went over what out of body experiences are, how they occur, and how they are being test; the real question is, do you this these people are out of their minds, or out of their bodies?

How to Teach the Present Perfect for ESL Students

How to Teach the Present Perfect for ESL Students The present perfect is one of the most difficult tenses to learn for students. Teaching the present perfect effectively involves making sure students understand that the present perfect in English is always connected in some way to the present moment in time. Many languages including French, German, Spanish and Italian use the present perfect for past events. The present perfect in English covers what happens from a past moment to the present moment in time. Establishing this connection in students minds early will help students avoid mistakes. It helps to divide usage into three major areas: 1) From the past until now: Ive lived in New York for twenty years. 2) Life experience: Ive visited every state in the country. 3) Recent past events that influence the present moment: Ive just had lunch. Start by Speaking about Your Experiences Introduce the present perfect by providing three short situations One about life experiences, one speaking about some things that started in the past and continue into the present. Finally, also illustrate the present perfect for events that influence the present moment in time. Speak about yourself, your family or your friends. Life Experience: Ive visited many countries in Europe. Ive been to Germany and France a few times. My wife has also been in Europe quite a lot. However, our daughter has never visited.Past to Present: My friend Tom has a number of hobbies. Hes played chess for more than fifteen years. Hes surfed since he was a little boy, and hes practiced the art of the Japanese tea ceremony since September.Recent Events that Influence the Present:  Wheres Pete? I think hes gone to lunch, but hes been away for about ten minutes. I know hes been to the bank this afternoon so hes probably decided he needs a nice meal.  Ask students about the differences in these forms. Once the differences have been understood, return to your short scenarios and ask students related questions using the present perfect.Life Experience: Ive visited many countries in Europe. Which countries have you visited? Have you ever been to XYZ?Past to Present: My friend Tom has a number of hobbies. Hes played chess for more th an fifteen years. Which hobbies do you have? How long have you done them? Recent Events that Influence the Present:  What have we just studied? Have you understood the form? Explaining the Present Perfect Using the verbs youve introduced, quickly ask students the infinitive form for each verb. (i.e. Which verb is gone? - go, Which verb is bought? - buy, etc.). After having studied the past simple, students should recognize that many past verbs in -ed whereas others have irregular forms. Introduce the past participle form use in the present perfect. Its a good idea to provide an irregular verb sheet for future reference. Use three timelines showing the differences between usages: life experience, past to present, and recent events. At this point in the curriculum, students should easily be able to switch between positive, negative and question forms. However, its important to point out that questions in the present perfect are most often formed with How long for past to present usage, and Have you ever..? for life experiences. Finally, for present perfect that affects the present moment, its important that students understand the differences between the time expressions just, yet and already as well as for and since for past to present. Comprehension Activities Each of these uses of the present perfect can be practiced through present perfect role plays and reading comprehension activities. Its also a good idea to compare and contrast time expressions used for the present perfect and past simple. Present perfect worksheets and quizzes focusing on differences asking students to choose between the present perfect or the past simple will also help. To practice switching between the present perfect and the simple past practice short conversations with Have you ever...? followed by a question asking for specifics with when, or where. Have you ever been to France? - Yes, I have.When did you go there?Have you bought a car? - Yes, I haveWhen did you buy one? Challenges with the Present Perfect Common challenges with the present perfect include: Use of present perfect for events that happened in the pastSwitching between present perfect and past simple fluidlyUse of yet and already in questions, negative and positive formsUse of since with dates and for with periods of time

Critique of Aristotle's Politics Essay Example | Topics and Well Written Essays - 1250 words - 1

Critique of Aristotle's Politics - Essay Example In each of these types of governance, he gives the sound and the bad. According to Aristotle, the philosopher king is the ideal governance. In this form, the kings’ interest is in the welfare of his people (Tacitus & Benario 18). The highest form of governance is the monarchy. It is hereditary in nature, and people can associate freely with the royal family. In a monarchy, the interests of the nation take priority above all other matters. When the respectable leadership of a monarchy becomes rogue, Aristotle terms it as tyranny. When leadership becomes self seeking the citizens of this state, suffers thus; cannot achieve happiness (Chuska 277). Aristotle considers aristocracy of philosophers to be the second best leadership. When this form of leadership gets crooked, it becomes oligarchy. Further, he views democracy as the worst form of leadership. In his opinion, the third best form of leadership is one whose polity would combine all the noble forms of leadership. According to Aristotle, a polity is a constitution. Aristotle is of the opinion that, for a polity to be viable, it has to consider the stability and security of its people. The aristocracy as Aristotle puts it is the rule of several. When a virtuous rule of law prevails the society enjoys solidity. In this rule, the needs of the wealthy get priority while the rest of the population gets neglected. This brings about class division, and discrimination on the basis of riches. The elite in the society protect and guard their status making it difficult to join the elite group from low class people. According to Aristotle, who was advocating for fairness, elitism in the society is wrong (Chuska 278). Polity is the rule of the majority. This is what Aristotle refers to as the rule of many. In the better form, it concerns with the needy. The leaders take office through an election. It is the citizens of the state who decide the person

What does a geomatic engineer do in his career and what are the future Essay

What does a geomatic engineer do in his career and what are the future prospectus of this career - Essay Example Most of the tasks and activities of the geomatic engineers are integrally linked with civil engineering. Such tasks include but are not limited to mapping for the construction projects, control surveys, and preparation of design and layout of the urban subdivisions and public infrastructure. The graduates of geomatics engineering make use of a diverse array of technologically advanced tools such as the equipment of Global Positioning System (GPS), digital total stations, computer-based geographic information systems (GIS), and digital aerial imagery done with the help of satellites. The level of education required to serve as a geomatic engineer varies from one organization and country to another. However, in general, highly qualified and educated geomatic engineers get more and better opportunities of employment like positions in academic and research organizations. Generally, a four year degree is required to be able to survey the oil and gas sites. Geomatic engineers design system s in order to gather locational data. Design and use of these systems is critical for a wide range of applications including scientific surveys and navigation systems in cars. In the field of geomatic engineering, advanced degrees are also available as geomatic engineering integrates a variety of disciplines like mathematics, geology, and surveying. Locational data includes physical maps’ underpinning so that navigational information and different types of data based on map can be obtained. These maps provide the details of geology, meteorology, and demography of different areas. Using this information, geomatic engineers design systems to obtain and record the information. Many of these systems interact with the systems of GPS as well as other points of reference that are used for accurate recording of the data. Utilization of these systems is often part of the job of a geomatic engineer. Employment opportunities for the geomatic engineers exist in the private companies, gov ernment agencies, and other non-profit organizations which are involved in such activities as spatial design and surveying. A geomatic engineer may be required to work as a team member in the operation of exploration of oil and gas. In such tasks, the geomatic engineer is asked to collect the location information, mark the data that is relevant, and make sure that he prepares a map recording all information, materials, and features of interest required to prepared the background on the survey location. These survey teams often get the help and participation of other engineers in the tasks of preparation of the home sites, collection of data for research, and involvement in research and development based on location. In order to achieve this, geomatic engineers require an in-depth understanding of the location data and spatial relations as well as the discipline in which the data would be utilized so that reliable and useful knowledge can be created. As a geomatic engineer, an indivi dual can serve in different sorts of technical positions that include but are not limited to photographic image processing, global positioning, satellite image processing, remote sensing, three-dimensional computer visualization, management of land and natural resources, spatial data infrastructure, surveying, and mapping. There is a variety of career pathways for a geomatic engineer to select from. They can choose to specialize in cadastral or land surveying, engineering surveying, positioning, mining, remote sensing, and topography. In addition to them, a variety of other areas of specialization are available. A cadastral or land

Benefits of Gaming

Benefits of Gaming â€Å"You are wasting our time in front of those computers, throwing away our life as we are not getting anything back.† As I reach for the power button of my laptop, I always remember this statement from my parents. This belief, â€Å"Time is precious, it need not to be spent on something that is so wasteful like video games,† always seems to have place that is very special place in my parents’ eyes and the image of me turning on a laptop represents as the threat to them. Soon, I start to raise questions about the reasons behind these negative attitudes towards gaming. What I found, is rather nerve wracking. Because of their long complicated history associated with traditional class barriers and problems arising in our society, video games have become a stereotype in a way that is unconsciously accepted by people in every culture, including my parents. To this day, gamers are still placed at the bottom of the ladder being the worthless ones, receiving labels that falsely describe who they are. However, as our society moves forward, video games haven proven to be outweighed any criticisms out there. With new play styles being adopted over the years, video games have taught individual players the benefits of dealing with frustration and anxiety in adaptive ways, equipped them with sharper minds and creativity, motivated them to work for a better goal, while at the same time, led an industry that significantly impacted our economy in a positive way. Games were originally created with a purpose for a world in which any players could be free to become what he/she wants through individual effort. They were unlike any real world situations as in here, success was measured purely on mental talent. As expected, this new type of entertainment rapidly gained popularity all over the world. The poor class, the underrepresented people, succeeding at video game received admiration which was not easily obtainable outside of the gaming world (Meadows). For those who felt like they are left out from the community, stuck where they were because of social barriers, video games allowed them to unite under one domain as they strived to be more than their reality allowed. Utilizing this unique characteristic of video games, arcades were created to embrace this cracking of social status, making gaming more accessible for anyone. A local arcade could attract a diverse range of people, in age and race. As an 18-years-old gamer girl was quoted in an interview with Newsweek at a local arcade: â€Å"Look at all these people together—blacks, whites, Puerto Ricans, Chinese, this is probably the one place in Boston where there are not hassles about race.† However, this emerging diversity soon faced the suspicious eyes of the public as arcades got more and more popular in the media. (Langway) As many outsiders saw, arcades or video games in general were mediums attracting a complex mix of people, threating the traditional barriers. It was followed then by a series of years when the public tried to blame a specific group of people. Soon, these framing youth caused by these conservative thoughts would grow into a widely accepted stereotype that disc riminated against gamers. Gary M. Grobman, a vice president from the Special Projects, White Hat Communications defines â€Å"a â€Å"stereotype† as a generalization about a group of people within a larger community. We resort to stereotype when we cannot see the whole picture of problems in our society (Grobman). We then allow ourselves to blame gamers all that are wrong. What is involved in the stereotype of gamer? What gender do you think gamers would be? What place will they usually stay? And lastly, how do they look? If you instantly think of an overweight teen male who spends most of his life in one room, soullessly looking at the computer or TV screen, then you are falling into the classic video game stereotype because this imaginary â€Å"logo† doesn’t apply to all of the gamers out there. My parents always yell at me for how â€Å"stupid† I am sitting in front of the computer and blame video games for the cause of my low scores at school. They even compare me to my brother who doesn’t have the hobby of playing games like I do. On an imaginary scale of â€Å"addiction† in their eyes, I am at the extreme side of horrific addiction while my brother is on the other end, heavenly purity. The true reason for my dropping scores at school, however, was different. When we moved to the US, the fears being in a foreign land as well as my English pronunciation hindered most of my motivation of schooling. And long with the home sick I was experiencing, ending up in front of the computer screen was the only refuge available as it was my only way of exiting the reality. In fact, video games were not the tools that lowered my score; rather, they were the only buddy that followed and stayed with me through my journey half way around the Earth. Unfortunately, this is not the only case of the stereotype. At school, if you go around and tell your friends that you are interested in video games, the answer you receive for sharing a hobby is: â€Å"Oh that is cool.† However, when being compared to athletic kids who are on the soccer team, the reactions are at a whole different level, ranging from â€Å"Wow, what team are you rooting for at this upcoming competition? to â€Å"You must be very good right?† Somehow, we have placed the athletic kids and the smart kids as the good and active ones while putting â€Å"gamer† kids at the lowest of the bar of not â€Å"cool.† Recently, Michael Atkison, former South Australian Attorney-General made a statement in a public campaign favoring the bill of a R18+ classification for video games that: â€Å"my family is more at risk by more at risk from gamers than we are from the outlaw motorcycle gangs who also hate me† (Ramadge). The statement above can be dissected into two parts where the first part pointed out that gamers are threats for a politician’s family, while the second part stated that these threats posed by gamers are even more dangerous than motorcycle gangs. From a bias viewpoint, this statement was spoken by a politician who desperately tried to persuade people to go for his bill. More than that, from a another viewpoint, this 5 second segment of the speech made by that South Australian attorney was in many ways disproportional to the time that will in fact, be taken by scientists to confirm the certainty of the matter. According to PBS, scientist states no one has proven definite relationship between violence and video games. Despite all, what certain here is an answer which can confuse scientists â€Å"20-30 years† was stated within five seconds by a South Australian attorney. (Keim) In February 2010, Caroline Overington, an opinion writer of â€Å"The Australian†, an international and nation news company, wrote an article in which she proposed that â€Å"anyone over the age of 30 who spends any time deep in some sagging sofa, console in one hand, the other down the front of their pants, imagining themselves to be a combatant in some pretend city, is lame, they don’t participate in life in any meaningful way†, she also described gamers as ‘sadsacks’ and will â€Å"never get through an interview.† (Overington, 2010) This statement alone has revealed her inability to distinguish between gamers and lazy people who â€Å"don’t live life in a meaningful way.† She is an opinion writer who speaks her mind but doesn’t realize that such actions are not creditable without backed up documented sources. One of the well-known professional player in a game called â€Å"Leagues of Legend† named Voyboy recently released his biography involving a 2300 SAT score and the completion of International Baccalaureate program, an international high school degree . To this extent, the part of â€Å"never get through an interview† or â€Å"not living life in a meaningful way† would not be valid for applying to this case since Voyboy was accepted by competitive universities, but he refused in order to pursuit of his dream as a League of Legend professional player.(Voyboy) The fact is that gamers are not corrupted by video games. Not all of them are dangerous like motorcycle gangs or seem to be more violent than others. They play games because they are human beings with hobbies like everyone else. And as humans, they also share the same life experiences like many others. Bjergsen, a player from a League of Legend professional team called TSM shared his life story on Facebook which has many characteristic similar to what is happening in our society. He grew up with a past of being bullied; he struggled through schools and ended up dropping out. League of Legend was the refuge he usually hid in when coming home and surprisingly, it was also the path that took him out of bullying (Bjergsen). Sound familiar? With the recently title of Superbowl champion, Seattle must be familiar with the name Derrick Coleman. Growing up deaf at the age of three, he must have suffered many difficulties adapting to the schooling environment (Derrick Coleman). Much like Bjerg sen, both of them surpassed their limitations and groomed to be famous names in different fields of entertainment. With these examples being shown, it has been proven that the labels originally discriminated gamers are invalid since these players are not called â€Å"jobless ‘sadsacks’† anymore; instead they are earning an employee status with a consistence stipend for as long as they are living up to the audiences’ expectation. Gaming is like any other hobby; it always provides people unique ways of improving their potentials. Acknowledging this stereotype is a first step, the second one is learning to recognize these benefits of gaming. League of Legend is recently recognized as the most played online game in the world; it is hard to imagine that within five years the game has accumulated 32.5 million players (League of Legends). So what it make the game so popular? The game itself was based on team synergy in which there are five roles in a team (healer, magical damage carrier, tanker, and physical damage carrier) (League of Legends), each with their own unique skill sets, advantages and drawbacks. All aim for one goal: victory. Because the matching system was random, players could not always get the role they were strong at, forcing them to switch among the roles to fit the team’s need. This unique characteristic not only refreshes the game setting, attracting players, but it also promotes the idea of flexibility and efficiency, teaching players the benefits of dealing with frustration and anxiety in adaptive ways, as researchers at Radboud University Nijmegen said (Granic, Adam, Rutger) Along with the practice of control your anxiety and temper, video games can also possess the potential of enhancing players’ creativity. At grade 7, my close friend and I started playing a game called â€Å"Crossfire† for five hours on the weekends, whenever we had the chance to go out. Every week, we would challenge a couple of kids from our school to play against us with the prize being the fun we all received. These little challenges soon became an all-out, formal invitation only, series of matches that involved around sixteen participants per week. My friends and I were twelve years old back then, but we had already worked on the job of managing the tournaments, setting up the times, and planning out places where we could meet. Together we were able to maintain the tournament’s schedule of one match per week and track all the score in every match to ensure the fairness that we had promised in our invitation. Compared to what an ordinary 5th-7th grader would do, was I being unproductive with my time or anti-social as many would say? With the undeniable success of our tournament, this word could hardly be used to describe any of us who had put much of our passion to this tournament. And certainly, we are not wasting our time either, as people say. In fact, our tournament was the evidence that gaming is not only not wasteful, it also enhances gamers’ creativity. I read in the news a week ago that in 2008 players of a game called Foldit helped researchers to identify the crystal structure for a monkey virus related to AIDS (Cooper 2010). This problem had taken researchers over ten years, yet, with the creative minds used by these players, the solutions were found three weeks after the launch date of Foldit. In summary, not all video games promote the sense of creativity, however, the stereotype seems to generalize this field, making all games harmful to people. From this perspective, the claim: â€Å"Gamers are wasting their life† has proven to be inaccurate. Much like the competitive aspect of our little tournament, League of Legend has their own system which attracts players to work toward better divisions; however, the competitive atmosphere of this game is more intense compared to ours, as winning here means the difference in the level of admiration. According to Dweck and her colleagues, people who were raised within the environment where their traits meant more than their effort develop a belief that they are superior to others because of the characteristics passed on by their parents. On the other hand, people experiencing the environment based solely on effort establish a notion that success is something to be worked for, not given (Dweck). Believe it or not, these beliefs between both thoughts can lead to different outcomes when having to face the same problem. Given this information, League of Legend is placed in the â€Å"worked-for† environment. As described above, the game is set within the team based environment in which each team member is expected to perform well in order for everyone to get victory. This can be very stressful sometimes. In the virtual world, it doesn’t matter whether you are the president of the US or a drop-out high school student; if you can prove your abilities on the field, then you are better than the rest of the pack. However, if you cannot do so accordingly, then others in the team will citizen you for the loss. The problems are that players can’t constantly perform well in every match they participate. But, if they are exposed to the â€Å"worked- for† success environment, then players are more than likely to remain open to those criticism (Dweck). Unfortunately, there are not any proven relations between persistence in video games and real-world situations; however, the idea can spark the further examination into those effects that video games are bringing. As Charlie Brooker, an editor of The Sydney Morning Herald once said: â€Å"If you don’t play games, you’re not just missing out; you’re ignoring the most rapidly evolving creative medium in history.† (Brooker) Unlike their ancestor games like Mario and Pac Man of 10 to 20 years ago, modern video games have expanded through many regions on our planet, giving players more connections than ever before. Contrary to the stereotype which describes gamers as these isolated creatures who spend most of the time by themselves, a lot of players actually play with their friends and family members. In games like Farmville, a Facebook game, neighbors are crucial to your success at the farm as they are the key of improvement. In this game that Zynga created, the object is to expand the scale of your farm, from a paddle field to an animal based farm, however, because this game is created on a social network medium, the developer placed a big emphasis on the connections p eople have. As the result, in order to strive for better items to improve their farms, players need to make the decisions to trust good neighbors, the active ones, as well as reject the inactive ones. Given these diverse social interactions, players are able to acquire and practice these social skills in a little to no risk involved environment, making Farmville a candidate for social benefits that video games provide. Moving away from the personal benefits that players get from playing video games, what can society get from getting rid of this stereotype, encouraging the growth of video games? Nowadays, about half of the US populations spend their time playing either computer or video games, or both, according to the Entertainment Software Association. In fact in the past 10 years, US video games sales have grown tripled to $7 billion (Glazer). Many people think that this growing industry would not affect them at all in anyway, however, based on the principle of economic: One person’s spending is another person’s income (Krugman), this growing industry can translate into many other field, proving people with many job. And as their income rises, people can have a more flexible plan for their budget which leads to an increase in consumer spending. These chain reactions can soon boost the whole economy as more and more money is being circled around. As for our country’s benefit, we are getting a huge amount of tax revenue generated from this growing industry. And with this money, our government can have a more flexible space to work with when implementing new bills or policies. A sport is an activity in which people compete with each other while abiding the rules. Football requires the corporation between men in a team. Similarly, League of Legend or DotA ask for a team of five people in order to win a battle. All team has their unsung heroes, the one who guide them to victory, a coach. And the most important thing, both fields are soaked with the tear of victory along with disappointment of the defeats. With all these shared characters and the mentioned advantages, can someday video games be recognized as a sport if played professionally? In conclusion, time is indeed very precious as many people know, however, we cannot disregard that the fact that time spent by gamer is also valuable. For those who aim for cultural benefits, eventually, with all these presented benefits to the participants, we might recognize video games as a sport, just as we once did with chess. On the other hand, those who would like to look more into the individual benefits, video games have proven their potentials to develop players mind, equipping them with a sharper reaction and better creativity.

Emily Brontës Wuthering Heights :: essays research papers

Chapter I But Mr. Heathcliff forms a singular contrast to his abode and style of living. He is a dark-skinned gypsy in aspect, in dress and manners a gentleman †¦ Writing in his diary in 1801, Lockwood describes his first days as a tenant at Thrushcross Grange, an isolated manor in thinly-populated Yorkshire. Shortly after arriving at the Grange, he pays a visit to his landlord, Mr. Heathcliff, a surly, dark man living in a manor called Wuthering Heights—"wuthering" being a local adjective used to describe the fierce and wild winds that blow during storms on the moors. During the visit, Heathcliff seems not to trust Lockwood, and leaves him alone in a room with a group of snarling dogs. Lockwood is saved from the hounds by a ruddy-cheeked housekeeper. When Heathcliff returns, Lockwood is angry, but eventually warms toward his taciturn host, and—though he hardly feels that he has been welcomed at Wuthering Heights—he volunteers to visit again the next day. Chapter II On a chilly afternoon not long after his first visit, Lockwood plans to lounge before the fire in his study, but he finds a servant dustily sweeping out the fireplace there, so instead he makes the four-mile walk to Wuthering Heights, arriving just as a light snow begins to fall. He knocks, but no one lets him in, and Joseph, an old servant who speaks with a thick Yorkshire accent, calls out from the barn that Heathcliff is not in the house. Eventually a rough-looking young man comes to let him in, and Lockwood goes into a sitting room where he finds a beautiful girl seated beside a fire. Lockwood assumes she is Heathcliff's wife. He tries to make conversation, but she responds rudely. When Heathcliff arrives, he corrects Lockwood: the young woman is his daughter-in-law. Lockwood then assumes that the young man who let him in must be Heathcliff's son. Heathcliff corrects him again. The young man, Hareton Earnshaw, is not his son, and the girl is the widow of Heathcliff's dead son. The snowfall becomes a blizzard, and when Lockwood is ready to leave, he is forced to ask for a guide back to Thrushcross Grange. No one will help him. He takes a lantern and says that he will find his own way, promising to return with the lantern in the morning. Joseph, seeing him make his way through the snow, assumes that he is stealing the lantern, and looses the dogs on him.

Official Document

Corporate clients across The Greater Toronto area are about to earn how to truly, â€Å"Impress with Empress. † The Empress Of Canada is a chartered vessel located in the Toronto Warburton, ideally suited to host up to 489 guests. The boat caters to its clients in hosting a variety of cruises that include: lunch/ dinner cruises, booze cruises, corporate gatherings, weddings, or special event cruises.However, The Empress of Canada has particularly run into difficulties at attracting the corporate clients into their business. Therefore, the current predicament is that The Empress of Canada is inefficiently able to target new and existing corporate clients into their business. Reaching and educating the corporate client on why they should choose The Empress of Canada over its competitors is essential to increasing the overall demand for their lunch/ dinner corporate cruises. Our solution is simple and effective.We will focus on Empress of Canada's bra ending position, in that it offers corporate clients a premium, formal luxury through a superior customer service experience, which serves as a key differentiator from the competing boats in the marketplace. We will then use this positioning to provide Empress with better communication strategies that will focus on boisterousness's selling n The Greater Toronto Area, and ultimately gain the attention Of corporate clients that Empress Was previously unable to capture.The main goal for our campaign is to raise awareness among the target market of the possible uses of The Empress of Canada services, and will be done through three mediums that include: print advertisements in the February and March 2015 issues of The Toronto Life magazine, direct emailing to existing customers using personalized messages to express gratitude and offer them alternative suggestions to meet their business entertaining needs, and lastly, social media improvement, particularly through Faceable, which will reinforce the large number of options corporate clients have when choosing The Empress of Canada.We anticipate that this campaign will yield a considerable expected increase in revenue, seeing upwards of a million dollars in revenue, when executed over a tenement period, given our campaign strategy. The short and longer benefits that The Empress of Canada will ex prince are substantial and will ultimately propel the business into attaining a more desirable corporate client database with significantly increased revenues. PART 1: Situational Analysis PEST Politically The Empress operates on the Toronto harbor therefore they must follow the rules and regulations of the Toronto port authority.Other outside factors that affect The Empress would be fuel costs as this is the result of political actions. These fuel costs affect the price o f operating the Empress and in other provinces the price of fuel has resulted in the hiking of fares to cover fuels costs. (BC Ferries hiking fares, 2014) Environmental Weather affect s the empress because they have seasons where they operate and ones where they have maintenance. The season for which they operate is from April to October, peak times being June to August.They still operate during September but many people don't realize this and miss out on one of the most beautiful times to be on the lake. Coloratura Social factors greatly impact Empress, as it's essentially a banquet hall and seen as a destination for social events, it has to Stay relevant for event seekers and planners. Corporate culture is becoming more important, and employee morale is becoming a significant focus to many industries. Companies are now recognizing â€Å"Departing from the customary routine of meetings and cubicle life can go a long way toward building morale. (ERP, 2014) Companies see value in investing in a company party as it is a chance for them to socialize with their peers and re cognizance personal and company wide achievements. Corporate Cruises provide a clientele with a larger budget, potential repeat customers and possibly a professional referral. They have to communicate that Empress is the destination for corporate events because Of the care and effort they put into their work, and the professional manner in which they will be ha ended. Technological The expanding digital landscape is changing how companies approach their business.More companies are looking to social media and the internet for ways to market their business. â€Å"Whether it is creating a winning online experience or enabling mobile commerce, digital marketing is a hot topic, with most companies either revamping or implementing new strategies. † (Osaka, 2014) Many consumer look to the internet to find out about companies and compare and contrast them, and this technical change should be prioritize in most business today. Competition Direct Competitor 1: Marinara Cruises Marinara has numerous fleets for different occasions and times of year.They run through the winter, m aking it possible to host holiday parties on the boat with heating. Marinara also has different menus for different times of day and events, and is also flexible for food accommodation needs. In addition, Marinara offers demodulating packages and team building picnics excursion outlines with an itinerary; the willingness, customer friendly brochure is available in PDF online. Furthermore, the company is the largest hospitality cruise operation in Canada, and also has received numerous awards and has professional associations (Torn to. Mom, 2014). These factors make Marinara a strong leader of the cruise operation sector in Toronto. However, Marinara's soft spot is its ling point Of catering to various audiences. This could work against attracting corporate customers. In particular, offering children friendly option s such as children's menu and optional goodies, as well as student discounts, may push away some clients who are looking for formal luxury and wish to avoid any risks of being associated with a younger, less mature and sophisticated company.Direct Competitor 2: Yankee Lady Yankee Lady's largest thriving point is being a warm, familiarized local company. Their two yachts are designed and constructed in Toronto by the owners, and the larger one has capacity of 300 people; it s smaller than Marinara or Empress, but large enough for corporate social events. Yankee Lady's website has a very customariness, informative â€Å"Team Building' page, which discusses values about social aspects of workplace and corporate culture. However, there are strong signs that Yankee Lady has branding issues and a lack of effective communication skills.For example, on the official website, Yankee Lady cites positive feedback from past corporate clients: BMW, Mini, Nikkei and Dolce & Cabana. This suggests Yankee dad is seeking to associate itself with premium and luxury brands, as sees website, which stresses luxuriousness of the brand as well. However, this positioning is inconsistent with some aspects of the brand. The name â€Å"Yankee Lady† itself is very casual and fails to make consumers associate the brand with weighed, premium values.Moreover, the first section shown under the â€Å"menu† tab on the website is â€Å"on a budget†, and one of the dishes is named â€Å"cheap and cheerful†; corporate would not want their employees and clients to see that and perceive the company as being cheap for choosing Yankee Lady. Unprofessional is also seen in word choices on their Faceable postings. Secondary & Indirect Competitors The secondary competition consists of other cruises operating businesses in Torso's waterfront.Any competitor in this category either: has distinct branding from Empress of Canada, Yankee Lady and Marinara, operates in a smaller scale than the three companies, or both. In addition, we have identified indirect competitors of the Empress of Canada; this category includes a variety of businesses in Toron to that offer/can be used for corporate social events (please refer to exhibit? ). With increased awareness for the importance and benefits of social aspects at workplace, many local businesses remote the use of their venues for corporate social events.The top three results of Google's search performance with the key. ;odor â€Å"corporate social events in Toronto† are of articles making â€Å"top 10† and â€Å"top 6† recommendations for organizations offering team building activities: 1) 1 0 great ideas for corporate events & afterward socials in Toronto (Ratchets d, 2014) 2) 1 0 Toronto Team Building Activities for corporate Groups (warrior, 201 1) 3) 6 Local & Affordable Team Building Activities in Toronto (Etcetera, 201 3) Recommendations vary in the level of physical activity, luxuriousness and affordability.Empress is not mentioned in either one of the three, while on the other hand, Spin, a pooping social club located in downtown Toronto, is named in each of them. The indirect competition of Empress is as significant as the secondary competition, if not more. This is because corporations' root purpose of holding such events lies within motivating/showing appreciation to their employees or clients; their choice of venue or activity is a medium that helps them achieve it most effectively, and it does not have to be a cruise boat.Comparing Key Findings on Competitors to Empress of Canada In inclusion, no competitor truly offers the bundle of luxury, the edge of the city getaway and the location convenience, tailored specifically to Corporate Canada. Empress of Canada has the strongest brand consistency, representing luxury, class and style, and its premium values are supported by the red carpet service and superior customer service experience they provide. However, Empress of Canada also has significant soft spots in terms of its online presence, which may result in losing customers to competitors.First, it is not featured on the Warbu rton official website, whereas boats of Yankee Lady and Marinara, amongst secondary competitors, are listed with pictures and website links. The Harbor-front project is funded by the municipal government, thus it is a credible information source that consumers can use for research. Secondly, Empress does not show up on the first page, when Google search is performed with the keyword â€Å"Toronto cruises†; the search results are occupied by Marinara and secondary competitors. Last and most importantly, social media activities and customer engagement is inadequate, especially compared to Marinara.Empress needs to seek or more effective communication strategies, in order to defend itself from the competition (please refer to exhibit? ). PART 2: Marketing plan Target Market The Empress of Canada will use a small segment strategy that focuses on boisterousness's selling. The target market will be businesses with over 100 employees located within the Greater Toronto Area. These co mpanies may be looking to run staff parties or staff appreciation events, or use the boat as an opportunity to meet with their clients.The focus will be on older and more refined companies which are looking for quality experiences and are more likely to act as return linens, while likely providing referrals to other organizational departments an d companies. Branding At the core of the Empress of Canada is a focus on quality of service. Both owners play a prominent role on the cruise and make it a priority to always offer superior customer service; from the booking to the boarding the experience at Empress of Canada is always top notch. This quality of experience will be the focus of the companies branding.The customer experience serves to differentiate the Empress of Canada from other competing boat cruises, especially in regards to their positioning towards corporate clients. Businesses shouldn't have to worry about their companies experience when booking with Empress of Canada, t hey need to know that they are in good hands, and that they will get the best possible experience. Our Marketing efforts will aim to position Empress of Canada as a premium, formal luxury through a superior customer service experience.All media and advertising should be focused on this new branding strategy including this new identity in any outgoing promotions. The current tagging of, â€Å"Long Live the Fun† (found via Twitter cover photo) is not reflective of this business and our desired positioning of being â€Å"the loyalty' of the harbor cruises. In order to better meet the brands positioning, while keeping the quality top of mind for prospective and current customers, the tagging that should be implemented is, â€Å"Impress with E empress†.This helps to show what the Empress does for the customer, as corporate clients will want to show off their status and make sure their own clients remain with them, they will want to impress them, standing out from their own competition. Communication Strategy The main goal for this campaign is to raise awareness among the target market about the variety cruise options available when using the Empress Canada services, which will encourage both new clients to take their first cruise as well to retain current clients.The target market for this particular campaign is corporations within the Greater Toronto Area, who will be reached through a variety of communication channels and mediums. This strategy will be supported by the use of print advertisements, direct emails, and a variety of Faceable posts print The first tactic that will be utilized in this campaign is print advertising. The goal of these print advertisements is to gain new customers that ay not have heard of Empress before or have not yet considered it for a corporate gathering.Toronto Life Magazine was chosen as the publication in which to run the advertisements, as it reaches an audience of 795,000 people within the GTAG, with an average ci rculation of 90,563 per issue. Its primary readership average age is between 2554, with an average household income Of over $100,000 (Toronto Life, 2013). The magazine is released monthly, so it has a longer shelf life than weekly magazines or dally newspapers. This is a strong benefit for Empress, as the life of the ad will remain for the duration of at least a month. Toronto Life's purpose as stated on their website is as follows: † Toronto Life and tortellini. Mom are the print and online destinations for people who want to get the most out of Toronto. Our goal is to add to their knowledge of the city, helping them enjoy its pleasures and cope with its complexity. † (Toronto Life, n. D. ). The readers of this magazine look to it as a so urge to find ideas and suggestions for quality dining, entertainment, and events, which are all well in line with the services that Empress can offer. Empress will place its ad in the â€Å"features† section with premium ligamen t in order to better reach corporate groups and to associate with other businesslike offerings.If not directly reaching corporations, the rationale behind this placement is to reach a young professional demographic that may see the ad and then suggest Empress to their manager or boss for a corporate gathering. The cost of running a 1/3 page square print advertisement in Toronto Life magazine is $6,885, with an extra cost of $690 for premium placement (please refer to exhibit 3) (Toronto Life, 2013 The intent with this campaign is to run the advertisement twice: once in February 2015 and once in March 2015.The reasoning behind this timing is because corporations usually have their budgeting for the year finalized in February, so they are then able to start allocating their resources to specific costs, events, etc. February to May is usually the time in which most boat cruises are booked for the summer months, so it is important that Empress can advertise within this time frame to enc ourage more corporations to fill the available cruise time slots. An average advertisement consultation cost is $4000 for the creation of the ad.Included in Appendix is a mockup of a potential advertising concept (Exhibit 4). This mockup was created with the branding and positioning of the campaign in mind; it emits the idea of an upscale, luxurious boat cruise that would appeal to larger corporate audiences interested in a classy and elegant experience. The ad itself includes a description of possible ways in which corporations can use the services that Empress has to offer, including themed events, staff meetings, staff parties, retirement parties, and customer appreciation parties.As stated previously, the main goal of this campaign is to create awareness and inform our target market of differentiate in which report clients can use Empress, which is what this ad is achieving. There are minor potential risks involved with this aspect of the campaign. The first is that the reach of the magazine is far broader than Empress's target market, which means that cost s would be less directly targeted towards actual potential clients. With print advertising, it is also difficult to measure actual return on investment.It is important that the ad catches the eye of the reader and does not get lost in the clutter. Lastly, with a breakable response rate of just 13 bookings, there is a very limited risk of a negative return on marketing investment. Email The second part of our communication strategy is to focus on retaining past clients and encouraging repeat purchases (please refer to exhibit 5). This will be executed through the use of an email platform, with a similar design aesthetic to the print ad campaign. The general purpose is to use a personalized message to ensure all past clients feel valued and appreciated.The email will initially act as a follow to the client's past purchase, thanking them for their business and asking to hear feedback on their experience wi th Empress. The second part of the email will stimulate future sales by suggesting new ways to SE Empress for their business entertainment needs. For example, an email to a client that once used the cruise for a company holiday party may include suggestions to host client parties on board as well. A final element oft he emails will include a link to a brief survey asking the client to provide feedback on their experience with Empress.These survey responses will create an internal data source from which Empress can draw information to better their services in the future. This tactic will use the customer's familiarity and positive association with the brand to grow sales. Rather than blindly emailing thousands of encounters off of an email list, it will prove much more efficient and profitable to focus efforts on happy past consumers. The openhanded rate will be much higher for those familiar with Empress, compared to a unconsumed who would very likely delete an email from an unfamil iar company without reading it.Targeting the email strategy to encounters and resulting in a high malediction rate could tarnish the Empress brand, as the emails could be seen as spam by potential clients. A m ajar advantage to an emailing strategy is that statistics regarding the penetrate of these emails is fully available to Empress. Conveniently displayed will be figures describing exactly how many customer s opened the email, how many deleted it without opening, and how many replied or clicked through to the company website via the email.Furthermore, targeting past clients means that the contact information to send the emails is already available. Empress will not have to purchase a costly database from a third party source. Overall, this strategy is extremely inexpensive as the majority of spending will be going toward designing the email. Furthermore, it is nearly less costly to focus on retaining past customers rather than gain new ones. This tactic is efficient, costiveness , and will have a high return rate. There are minor risks to this strategy.The first is that there is still a possibility of the emails being ignored and deleted, especially if the mail unintentionally ends up in a client's spam inbox. The possibility of this is extremely low as it is expected that all past clients would have Empress in their email address book. If this does happen, it will also be easy to track through the email metrics regarding deletion rate. Secondly, it may be seen as risk to invest in a marketing tactic that is not actually expanding the client base.This is easily justified as targeting past, satisfied clients will likely generate more future sales with lower costs than targeting n ewe customers. Social Media Our final communication strategy focuses on improving The Empress of Canada's social media presence. In this we will be specifically focusing on a Faceable platform, as this is the largest and most important social media platform and will have the largest impact. Growing a large following on such a medium can allow Empress of Canada to circulate managing and promotional material in the longhorn, at virtually no cost.